False and Deceptive Advertising in Iowa
Advertising is designed to hook consumers’ emotions and lure them into spending money. All advertising involves some degree of “puffery,” or subjective claims that can’t necessarily be proven true or false. Effective sales tactics depend on emphasizing benefits and downplaying disadvantages.
However, when advertisements — whether print ads, televisions commercials or online marketing — veer away from opinions or subjective statements into factual or verifiable assertions, they may run afoul of Iowa law. The exact line between mere puffery and misleading advertising is not always clear. In this gray area of consumer protection law, professional legal guidance is crucial for determining the merit of your claim.
When Does Puffery Become Deception?
One prominent type of false advertising is the “bait and switch.” If an advertisement promises one thing, but turns out to provide something completely different or have hidden conditions that lure you into something else, you may have a basis for a false advertising claim.
Other types of false advertisements include fraudulent or misleading claims about:
False advertising can involve virtually any type of product or service.
Protecting The Underdogs For More Than Three Decades
If you believe you have been a victim of false advertising, contact Des Moines lawyer Marc Humphrey at Humphrey Law Firm, P.C. We believe that false advertising crosses not only legal boundaries, but also ethical lines. Our goal is to hold greedy businesses accountable for deceptive advertising that preys on the average consumer. We handle false advertising lawsuits statewide.
As a consumer, it can be difficult to make any headway against powerful businesses on your own. Attorney Marc A. Humphrey can help level the playing field. An outstanding advocate in the courtroom, he knows how to apply pressure by leveraging strong legal arguments. Over the course of his 30-plus year career, Mr. Humphrey has developed a renowned reputation for his successful advocacy on behalf of underdogs. You can count on us for tenacious representation in pursuing what’s right.
If you are seeking an attorney with a demonstrated passion for pursuing justice and helping others, you have come to the right place.
Get Started Today Accessible Advocacy
To arrange a free consultation, contact us at 515-331-3510. Awards for attorney fees are often available in these types of cases, so you should not let financial worries stop you from seeking legal guidance with an attorney experienced with investigating deceptive advertising practices in Iowa. Our firm offers evening and weekend appointments for your convenience.